Spinning My Way to a New Story

“Why are you doing this!?” My quads screamed. “It’s for a good cause!” I yelled back. Five spin classes in four days. Good cause, I repeated, good cause.

Readers of my previous posts know that I’m a spinning fanatic. As demonstrated by my branded wardrobe, constant conversation and spin stalking via social media, no surprise that my obsession extends beyond the bike.

I not only “follow” my cycling house of choice, but their extended network of local studios and instructors as well. One of my favorites is Alli. In addition to being a spin instructor, she’s a personal trainer, emcee for the Adidas Wanderlust Tour, member of the US Triathlon team and former contestant on the Amazing Race. Yes, Alli is incredible and so are her Instagram stories.

But, it was the onslaught of daily posts from ALL directions that convinced me - and my quads - to complete 20 classes in 30 days to help benefit underserved teens. Story after story on Instagram shouting words of encouragement. Carefully curated videos highlighting the teen beneficiaries. In-studio photos of registering participants and their resulting glee. Sorry quads - and wallet - I’m doing it!

Kerri Pollard inspired, engaged and converted.

According to Nielsen research, to help fuel such engagement, brands need to push content - directly or indirectly - to their digital channels approximately three times per day. Easier said than done. Curating compelling, authentic content at scale that creates meaningful connections with new and existing customers is a challenge. It truly takes a village!

I’m pleased to announce that I have joined that village as the new chief revenue officer of technology platform, Greenfly.

Every business possesses numerous content sources - e.g., industry insiders, influencers, advocates, ambassadors and employees. But, organizing said sources to capture the right content at the right time and share in a timely manner en masse is almost impossible, until now.

When Greenfly co-founders, Daniel Kirschner and Shawn Green, introduced me to the platform and supporting mobile app, I was amazed by the ease in which brands could mobilize their network. Just one content request and store managers of a specialty retailer were deployed to capture fun footage of merchandise sales during the opening weekend of Avengers: Infinity War.

With the Greenfly mobile app in hand, stores recorded the desired moments and submitted the content to corporate for editing and approval. The authentic content was curated via the Greenfly platform producing a compelling video montage to be shared across ALL digital channels within their network, including those powered by the stores, employees and brand advocates. Finally, platform reporting provided the necessary campaign analytics to measure performance.

Network mobilized. Content captured. Story shared. Reach amplified.

I look forward to leveraging my own network to help the Greenfly business with their current growth trajectory and partner with an amazing, experienced team to do so. Yes, our Santa Monica office is located across the street from my favorite cycling studio, but that was NOT a factor in my decision. My quads don’t believe me. ;)